One platform. Every tool your restaurant needs to grow.

Booking, ordering, CRM, website, and AI — all in one place, all commission-light. No per-cover fees. No marketplace cuts. Just a simple monthly plan and a small cut of what you earn.

Standard

Everything you need to run your restaurant — booking, ordering, website, and CRM in one place. Simple pricing, no surprises.

£50

/ month

Most Popular

Pro

All of Standard, plus AI that answers your phones, handles reservations, and responds to guests around the clock — so you never miss a booking again.

£149

/ month

Enterprise

Custom setup for restaurant groups, franchises, and multi-location venues. Bespoke integrations, white-labelling, and a dedicated support line.

Features

Monthly fee

Commission

Smart booking widget

Table & floor management

Deposits & no-show protection

SMS & email reminders

Owner / FOH mobile app

Direct online ordering

Kitchen Display app

Stripe & PayPal payments

Guest CRM

Marketing & promotions

Custom website 

AI voice bot (24/7)

AI chat widget

OG dashboard AI assistant

Priority support

Custom integrations

Multi-location management

White-labelling

Dedicated onboarding

SLA & dedicated support line

Standard

£50/mo

1%

Pro

£149/mo

0.5%

Enterprise

Custom

Negotiated

How commission works

Unlike platforms that charge per cover or take a cut of your menu price, Growtality's commission only applies to real revenue you generate — the gross value of completed online orders and confirmed bookings (including deposits).

Standard restaurants pay 1%. Pro restaurants pay 0.5%. That's it. No platform discovery fees, no per-diner charges, no surprises at the end of the month.

When does Pro pay for itself?

A restaurant turning £20,000/month across orders and bookings pays £200 in commission on Standard, versus £100 on Pro. That £100 saving alone nearly covers the difference in monthly fee — and you get the full AI suite on top.

An AI host that never clocks off

Pro plan restaurants get access to Growtality's AI Guest Assistant — a voice and chat AI trained on your menu, hours, and booking rules. It answers calls, takes reservations, handles FAQs, and escalates anything complex to your team.

Your guests get instant, accurate answers at 2am. You wake up to confirmed bookings.

What the AI handles:

  • Phone enquiries — hours, location, menu questions

  • Reservation requests — books directly into your system

  • Order queries — status, modifications, general FAQs

  • Escalation — transfers complex requests to your team

Still have questions?

We’ve answered the most common ones so you can choose the right plan without overthinking it.

Is there a free trial?

Yes — both Standard and Pro include a 30-day free trial. No card required to start.

What does commission apply to exactly?

Commission applies to the gross value of completed online orders and confirmed bookings, including deposit payments. It does not apply to walk-ins, phone bookings taken manually, or cancelled/refunded transactions.

Can I switch plans?

Yes, you can upgrade or downgrade at any time. Changes take effect on your next billing cycle.

Why is AI voice and chat only on Pro?

The AI Guest Assistant runs on a live AI model, which has a per-use API cost. Rather than passing unpredictable usage charges to you, we absorb that cost as part of the Pro plan — so you get unlimited AI coverage for one predictable monthly fee.

Are there any setup fees?

None. Standard and Pro are self-serve and can be live within minutes. Enterprise plans include a dedicated onboarding specialist at no extra cost.

Do you charge per location?

Standard and Pro are priced per location. Multi-location operators should contact us about Enterprise pricing.

Is there a free trial?

Yes — both Standard and Pro include a 30-day free trial. No card required to start.

What does commission apply to exactly?

Commission applies to the gross value of completed online orders and confirmed bookings, including deposit payments. It does not apply to walk-ins, phone bookings taken manually, or cancelled/refunded transactions.

Can I switch plans?

Yes, you can upgrade or downgrade at any time. Changes take effect on your next billing cycle.

Why is AI voice and chat only on Pro?

The AI Guest Assistant runs on a live AI model, which has a per-use API cost. Rather than passing unpredictable usage charges to you, we absorb that cost as part of the Pro plan — so you get unlimited AI coverage for one predictable monthly fee.

Are there any setup fees?

None. Standard and Pro are self-serve and can be live within minutes. Enterprise plans include a dedicated onboarding specialist at no extra cost.

Do you charge per location?

Standard and Pro are priced per location. Multi-location operators should contact us about Enterprise pricing.

Running multiple locations? Let's talk.

Running multiple locations? Let's talk.

Enterprise plans are built around you. Whether you need a custom POS integration, multi-site management, white-labelling, or a dedicated support line — we'll put together a package that fits.

Enterprise plans are built around you. Whether you need a custom POS integration, multi-site management, white-labelling, or a dedicated support line — we'll put together a package that fits.

Empowering restaurants to grow profitably with direct ordering, AI automation, and intelligent guest management—all in one platform.

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Empowering restaurants to grow profitably with direct ordering, AI automation, and intelligent guest management—all in one platform.

Programs

Affiliates

Partners

Compare

Growtality vs Owner.com 

Growtality vs Eat App

Growtality vs PopMenu

Growtality vs Slerp

Empowering restaurants to grow profitably with direct ordering, AI automation, and intelligent guest management—all in one platform.

Programs

Affiliates

Partners

Compare

Growtality vs Owner.com 

Growtality vs Eat App

Growtality vs PopMenu

Growtality vs Slerp