Growtality vs OpenTable

OpenTable books your tables. Growtality runs your entire guest journey.

OpenTable is a reservations and discovery marketplace. Growtality is the operating system behind it — bookings, online and table ordering, an AI guest assistant and CRM in one platform, at a fraction of the subscription, with no per-cover fee on the bookings you bring in yourself.

See the per-cover math

Full feature comparison

14-day free trial · No card required · Plans from £29/mo

£29

vs OpenTable Core's £299/mo

Subscription only — before any per-cover fees.

£0

per cover

Your cost stays flat as you get busier. OpenTable bills per marketplace cover.

5-in-1

booking + ordering + AI

OpenTable books tables only — no ordering, no AI assistant.

Yours

you own the guest

Marketplace diners stay OpenTable's. With Growtality, every guest is yours.

FEATURE BY FEATURE

The complete comparison

Where the two platforms overlap, where they diverge, and where Growtality covers ground Owner.com simply doesn't.

View Pricing

Growtality

Reservations & table management

Yes

Deposits, party-size & special-seating rules

Diner discovery marketplace

You drive your own bookings

Direct online ordering

Yes

Build-a-Store, pickup at launch

Table / QR ordering (dine-in)

Yes

On-premise ordering at the table

AI guest assistant (voice + chat)

Yes

Answers calls & messages, takes bookings (Pro+)

Guest CRM & data ownership

You own it

Every guest record is yours to keep & market to

Custom website

Pro+

Pricing model

Flat + commission on deposits

No per-cover fees

Entry price

£49/mo

Pro £119/mo

Per-cover fees

None

No charge on no-shows / walk-ins

Yes

Built for

Single-site → enterprise, global

OpenTable

Reservations & table management

Yes

Mature, well-regarded

Diner discovery marketplace

Yes

Their core strength — millions of diners