Guest CRM
Every restaurant has regulars.
Most just don’t know who they are.
Third-party platforms take your orders and keep the customer data. Growtality’s Guest CRM captures every guest automatically — building rich profiles from bookings, orders, and visits so you can market directly, retain more customers, and grow a database that’s entirely yours.
WHY MOST RESTAURANTS HAVE NO CRM
The data exists. You just can’t access it.
Every time a guest books, orders, or visits — data is created. The question is who captures it and who owns it.
Platform orders generate zero customer data for you
Uber Eats and Deliveroo capture the customer’s details on your behalf — and keep them. You fulfil hundreds of orders a month and end up with no names, no emails, and no way to reach those customers directly.
First-time guests rarely come back without a reason
Without a way to follow up, most first visits stay first visits. A well-timed message after someone’s initial order or booking is the single most effective way to turn them into a regular.
Every customer gets the same message — or none at all
Without segmentation, you can’t tell a lapsed regular from a brand-new customer. Every campaign goes to everyone, or more often, to no one because it feels too generic to send.
Guest management happens on a spreadsheet or not at all
Most independent restaurants track regulars in their head or in a notebook. There’s no system, no history, and no way to hand that knowledge to a new manager or team member.
No idea which customers are actually valuable
You know your busiest nights but not your highest-value guests. Without lifetime value tracking, you can’t identify who deserves a loyalty reward — or who’s about to churn.
HOW DATA GETS INTO YOUR CRM
Automatic. No manual entry required.
Every guest interaction across your Growtality tools feeds the CRM automatically — building richer profiles over time without any effort from your team.
A complete picture of every guest — built automatically.
Every booking, order, deposit, and visit is logged against a guest profile. Name, contact details, visit frequency, spend, dietary notes, and special occasions — all in one view, available to your whole team.
Auto-created profile from first interaction
Full booking and order history per guest
Dietary preferences and special notes saved
Special occasion tracking — birthdays, anniversaries
Stop sending the same message to everyone.
Segment your guest database by behaviour, recency, value, and occasion — and send campaigns that are actually relevant to each group. A lapsed regular needs a different message from a brand-new customer.
Segment by visit frequency, recency and spend
Filter by dietary preference or occasion type
Dynamic segments — update automatically as guests move between them
Reach your guests directly. No third party in the middle.
Send targeted SMS and email campaigns from your Growtality dashboard — to the right segment, at the right time, with a clear message. No marketing agency, no external tool, no extra subscription.
SMS and email campaign builder built in
Send to any saved segment or custom list
Campaign performance — open rates, click-throughs, conversions
Marketing that runs while you’re in service.
Set up automated campaigns once — win-backs, birthday messages, post-visit follow-ups — and Growtality sends them at exactly the right moment. No manual work required after initial setup.
Win-back triggers for lapsed guests
Post-visit follow-up with return incentive
Birthday and anniversary automation
Milestone rewards — 5th visit, £500 spend and more
Know which guests are worth the most — and keep them.
Growtality calculates guest lifetime value automatically across all orders and bookings. See your highest-value regulars, identify guests at risk of churning, and make smarter decisions about where to invest your retention budget.
Lifetime value calculated per guest automatically
Average order value and visit frequency trends
Churn risk flagging for declining regulars
Everything your restaurant needs. One platform.
Average commission lost per order on 3rd-party platforms
5 tools → 1 platform
Bookings, ordering, CRM, website & AI in one place
Free trial — no card required